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Flippern statt Bowling – Marketing im Zeitalter von Social Media

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Marketing Review St. Gallen

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Authors
  1. Thorsten Hennig-Thurau
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  2. Jonas vor dem Esche
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  3. Björn Bloching
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Hennig-Thurau, T., vor dem Esche, J. & Bloching, B. Flippern statt Bowling – Marketing im Zeitalter von Social Media. Mark Rev St. Gallen 29, 8–15 (2012). https://doi.org/10.1365/s11621-012-0145-2

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  • DOI: https://doi.org/10.1365/s11621-012-0145-2

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