SpringerLink
Log in

Tobacco, Drug, and HIV Preventive Media Interventions

  • Published:
American Journal of Community Psychology

Abstract

Media-based health promotion interventions can reach large segments of the population and lower barriers to participation in programs. By collaborating with media specialists, we can develop interventions that might be broader, more publicized, and ultimately more likely to change behaviors and attitudes within the community. The present paper describes a series of media interventions involving smoking cessation, drug abuse prevention, stress reduction, weight control, and HIV/AIDS prevention. The process by which I became involved in these interventions is discussed, and the implications of develo** these types of large-scale behavioral interventions are discussed.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Subscribe and save

Springer+ Basic
EUR 32.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or Ebook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

REFERENCES

  • Biglan, A. (1995). Translating what we know about the context of antisocial behavior into a lower prevalence of such behavior. Journal of Applied Behavior Analysis, 28, 479–492.

    Google Scholar 

  • Bogat, G. A., & Jason, L. A. (in press). Dogs bark at those they do not recognize: Towards an integration of behaviorism and community psychology. In J. Rappaport & E. Seidman (Eds.), Handbook of community psychology. New York: Plenum Press.

  • COMMIT Research Group. (1995a). Community intervention trial for smoking cessation (COMMIT): I. Cohort results from a four-year community intervention. American Journal of Public Health, 85, 183–192.

    Google Scholar 

  • COMMIT Research Group. (1995b). Community intervention trial for smoking cessation (COMMIT): II. Changes in adult smoking prevalence. American Journal of Public Health, 85, 193–200.

    Google Scholar 

  • Cowen, E. L. (1973). Social and community interventions. Annual Review of Psychology, 24, 423–472.

    Google Scholar 

  • Crawford, I., Jason, L. A., Riordan, N., Kaufman, J., Salina, D., Sawalski, L., Ho, F. C., & Zolik, E. (1990). A multi-media based approach to increasing communication and the level of AIDS knowledge within families. Journal of Community Psychology, 18, 361–373.

    Google Scholar 

  • Farquhar, J. W., Fortman, S. P., Maccoby, N., et al. (1985). The Stanford five-city project: Design and methods. American Journal of Epidemiology, 122, 323–334.

    Google Scholar 

  • Fawcett, S. B. (1990). Some emerging standards for community research and action: Aid from a behavioral perspective. In P. Tolan, C. Keys, F. Chertok, & L. A. Jason (Eds.), Researching community psychology (pp. 64–75). Washington, DC: American Psychological Association.

    Google Scholar 

  • Flay, B. R., & Pentz, M. A. (1985). Reaching children with mass media health promotion programs: The relative effectiveness of an advertising campaign, a community-based program, and a school-based program. In D. S. Leather (Ed.), Health education and the media (Vol. 2, pp. 149–154). Oxford, UK: Pergamon.

    Google Scholar 

  • Gesten, E. L., & Jason, L. A. (1987). Social and community interventions. Annual Review of Psychology, 38, 427–460.

    Google Scholar 

  • Gruder, C. L., Warnecke, R. B., Jason, L. A., Flay, B. R., & Peterson, P. (1990). A televised, self-help, cigarette smoking cessation intervention. Addictive Behaviors, 15, 505–516.

    Google Scholar 

  • Hawkins, J. D., Catalano, R. F., & Kent, L. A. (1991). Combining broadcast media and parent education to prevent teenage drug abuse. In L. Donohew, P. Palmgreen, & W. J. Bukoski (Eds.), Persuasive communication and drug abuse prevention (pp. 282–294). Hillsdale, NJ: Erlbaum.

    Google Scholar 

  • Hedeker, D., McMahon, S. D., Jason, L. A., & Salina, D. (1994). Analysis of clustered data in community psychology: With an example from a worksite smoking cessation project. American Journal of Community Psychology, 22, 595–615.

    Google Scholar 

  • Jason, L. A. (1979). Preventive community interventions: Reducing school children's smoking and decreasing smoke exposure. Professional Psychology, 10, 744–752.

    Google Scholar 

  • Jason, L. A. (1983). Self-monitoring in reducing children's excessive television viewing. Psychological Reports, 53, 1280.

    Google Scholar 

  • Jason, L. A. (1984). Reducing excessive television viewing among seven children in one family. Behavior Therapist, 7, 3–4.

    Google Scholar 

  • Jason, L. A. (1985a). Using a token-activated timer to reduce television viewing. Journal of Applied Behavior Analysis, 18, 269–272.

    Google Scholar 

  • Jason, L. A. (1985b). Using the media to foster self-help groups. Professional Psychology, 16, 455–464.

    Google Scholar 

  • Jason, L. A. (1987). Reducing children's television viewing and assessing secondary changes. Journal of Clinical Child Psychology, 16, 245–250.

    Google Scholar 

  • Jason, L. A., Crawford, I., & Gruder, C. L. (1989). Using a community model in media-based health promotion interventions. Journal of Primary Prevention, 9, 233–246.

    Google Scholar 

  • Jason, L. A., Curran, T., Goodman, D., & Smith, M. (1989). A media-based stress management intervention. Journal of Community Psychology, 17, 155–165.

    Google Scholar 

  • Jason, L. A., Greiner, B., Naylor, K., Johnson, S., & Van Egeren, L. (1991). A large-scale short-term, media-based weight loss program. tAmerican Journal of Health Promotion, 5, 432–437.

    Google Scholar 

  • Jason, L. A., Gruder, C. L., Martino, S., Flay, B. R., Warnecke, R., & Thomas, N. (1987). Worksite group meetings and the effectiveness of a televised smoking cessation intervention. American Journal of Community Psychology, 15, 57–72.

    Google Scholar 

  • Jason, L. A., Gruder, C. L., Buckenberger, L., Lesowitz, T., Belgradan, J., Flay, B. R., & Warnecke, R. B. (1987). A 12-month follow-up of a worksite smoking cessation intervention. Health Education Research, 2, 185–194.

    Google Scholar 

  • Jason, L. A., & Hanaway, L. (1997). Remote control. A sensible approach to kids, TV, and the new electronic media. Sarasota, FL: Professional Resource Press.

    Google Scholar 

  • Jason, L. A., & Johnson, S. (1995). Reducing excessive television viewing while increasing physical activity. Child & Family Behavior Therapy, 17, 35–45.

    Google Scholar 

  • Jason, L. A., Johnson, S., & Jurs, A. (1993). Reducing children's television viewing with an inexpensive lock. Child & Family Behavior Therapy, 15, 45–54.

    Google Scholar 

  • Jason, L. A., & Klich, M. (1982). Intervening to alter inappropriate advertising in the mass media. Behavioral Community Psychology, 1, 9–16.

    Google Scholar 

  • Jason, L. A., Lesowitz, T., Michaels, M., Blitz, C., Victors, L., Dean, L., & Yeager, E. (1989). A worksite smoking cessation intervention involving the media and incentives. American Journal of Community Psychology, 17, 785–799.

    Google Scholar 

  • Jason, L. A., Marinakis, G., & Martino, S. (1985). Promoting articles of behavioral research in newspapers. Behavior Therapist, 8, 51–53.

    Google Scholar 

  • Jason, L. A., McMahon, S. D., Salina, D., Hedeker, D., Stockton, M., Dunson, K., & Kimball, P. (1995). Assessing a smoking cessation intervention involving groups, incentives, and self-help manuals. Behavior Therapy, 26, 393–408.

    Google Scholar 

  • Jason, L. A., Pokorny, S. B., Lahmar, K., & Bennetto, L. (1994). An evaluation of the short-term impact of a media-based substance abuse prevention programme. Journal of Community & Applied Social Psychology, 4, 63–69.

    Google Scholar 

  • Jason, L. A., & Rooney-Rebeck, P. (1984). Reducing excessive television viewing. Child & Family Behavior Therapy, 6, 61–69.

    Google Scholar 

  • Jason, L. A., & Salina, D. (1993). Quality media connections. Another look at successful prevention interventions. Prevention Forum, 13, 2–8.

    Google Scholar 

  • Jason, L. A., Salina, D. D., McMahon, S. D., Hedeker, D., & Stockton, M. (1997). A worksite smoking intervention: A 2 year assessment of groups, incentives, and self-help. Health Education Research, 12, 129–138.

    Google Scholar 

  • Jason, L. A., & Savio, D. (1978). Reducing cigarette smoke in an office setting. Health Values, 2, 180–185.

    Google Scholar 

  • Jason, L. A., Tait, E., Goodman, D., Buckenberger, L., & Gruder, C. L. (1988). Effects of a televised smoking cessation intervention among low-income and minority smokers. American Journal of Community Psychology, 16, 863–876.

    Google Scholar 

  • Jason, L. A., Zolik, E. S., & Matese, F. J. (1979). Prompting dog owners to pick up dog drop**s. American Journal of Community Psychology, 7, 339–351.

    Google Scholar 

  • Johnson, S. Z., & Jason L. A. (1996). Evaluation of a device aimed at reducing children's television viewing. [Letter to the Editor]. Child and Family Behavior Therapy, 18, 59–61.

    Google Scholar 

  • Kaufman, J. S., Jason, L. A., Sawlski, L. M., & Halpert, J. A. (1994). A comprehensive multi-media program to prevent smoking among black students. Journal of Drug Education, 24, 95–108.

    Google Scholar 

  • Kelly, J. G. (1990). Changing contexts and the field of community psychology. American Journal of Community Psychology, 18, 769–792.

    Google Scholar 

  • Mathews, R. M., & Dix, M. (1992). Behavior change in the funny papers: Feedback to cartoonists on safety belt use. Journal of Applied Behavior Analysis, 25, 769–775.

    Google Scholar 

  • McMahon, S. D., & Jason, L. A. (in press). Social support in a worksite smoking intervention: A test of theoretical models. Behavior Modification.

  • McMahon, S. D., Jason, L. A., & Salina, S. (1994). Stress, co**, and appraisal in a smoking cessation intervention. Anxiety, Stress, and Co**: An International Journal, 7, 161–171.

    Google Scholar 

  • Munoz, R. F., Glish, M., Soo-Hoo, T., & Robertson, J. (1982). The San Francisco mood survey: Preliminary work toward the prevention of depression. American Journal of Community Psychology, 10, 317–329.

    Google Scholar 

  • Oster, G., Colditz, G. A., & Kelly, N. L. (1984). The economic costs of smoking and benefits of quitting. Lexington, MA: Lexington Books.

    Google Scholar 

  • Reyes, O., & Jason, L. A. (1993). Collaborating with the community. In J. E. Zins, T. R. Kratochwill, & S. N. Elliott (Eds.), The handbook of consultation services for children (pp. 305–316). San Francisco: Jossey-Bass.

    Google Scholar 

  • Rhodes, J., & Jason, L. A. (1988). Preventing substance abuse among children and adolescents. New York: Pergamon.

    Google Scholar 

  • Salina, D., Jason, L. A., Hedeker, D., Kaufman, J., Lesondak, L., McMahon, S. D., Taylor, T., & Kimball, P. (1994). A follow-up of a media-based, worksite smoking cessation program. American Journal of Community Psychology, 22, 257–271.

    Google Scholar 

  • Salina, D., Razzano, L., & De laTorre, G. (1998). A comparison of two media based HIV/AIDS interventions for Latino Americans. Submitted for publication.

  • Salina, D., Razzano, L., & Lesondak, L. (1998). Multimedia as an HIV/AIDS intervention strategy. Submitted for publication.

  • Schanie, C. F., & Sundel, M. (1978). A community mental health innovation in mass media preventive education: The alternatives project. American Journal of Community Psychology, 6, 573–581.

    Google Scholar 

  • Speer, P., Dey, A., Griggs, P., Gibson, C., Lubin, B., & Houghey, J. (1992). In search of community. An analysis of community research from 1984–1988. American Journal of Community Psychology, 20, 195–209.

    Google Scholar 

  • Swift, C. (1982). Applications of interactive television to prevention programming. In J. Sprakin, C. Swift, & R. Hess (Eds.), Rx Television: Enhancing the preventive impact of T.V. (pp 125–139). New York: Haworth.

    Google Scholar 

  • Vincent, M. L., Clearie, A. F., & Schluchter, M. D. (1987). Reducing adolescent pregnancy through school and community-based education. Journal of the American Medical Association, 257, 3382–3386.

    Google Scholar 

  • Weissberg, R. P., & Greenberg, M. T. (1998). School and community competence-enhancement and prevention programs. In W. Damon (Series Ed.) & I. E. Sigel & K. A. Renninger (Vol. Eds.), Handbook of child psychology: Vol. 4, Child psychology in practice (5th ed.). New York: Wiley.

    Google Scholar 

  • Winett, R. A. (1986). Information and behavior: Systems of influence. Hillsdale, NJ: Erlbaum.

    Google Scholar 

  • Winett, R. A. (1993). Media-based behavior change approaches for prevention. In D. S. Glenwick & L. A. Jason (Eds.), Promoting health and mental health in children, youth, and families (pp. 181–204). New York: Springer.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Department of Psychology, De Paul University, Chicago, Illinois, 60614

    Leonard A. Jason

Authors
  1. Leonard A. Jason
    View author publications

    You can also search for this author in PubMed Google Scholar

Rights and permissions

Reprints and permissions

About this article

Cite this article

Jason, L.A. Tobacco, Drug, and HIV Preventive Media Interventions. Am J Community Psychol 26, 151–187 (1998). https://doi.org/10.1023/A:1022172301449

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1023/A:1022172301449

Search

Navigation