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Finding similar others online: Predictors of social support outcomes in online communities for multiracial people

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Abstract

Research on social media use and its impact on social relationships has produced mixed findings. Online groups that target people with a shared identity or experience may be one aspect of social media use that is more likely to generate positive outcomes, yet their effects are understudied. People with minority identities may be particularly likely to benefit from online communities due to greater barriers accessing in person support. The extent to which people feel similar to online group members, the importance of the focal identity or experience, and the ways in which they participate may help explain who gets the most out of online groups. Using an online survey, the current study used path analysis to test these potential predictors of support availability and sense of belonging within two Facebook groups for multiracial people (N = 461). Results indicated that multiracial people who perceived others in the group as more similar to themselves experienced greater belonging and perceived the group as better able to provide support. Users who viewed their multiracial identity as highly important also experienced better social support outcomes. Finally, active participation and self-disclosure were both associated with better support outcomes. This study indicates the potential for online groups to facilitate positive outcomes through connections to similar others. Findings contribute to the literature on online group use by identifying specific contexts, types of engagement, and user characteristics that can promote positive outcomes during social media and online group use.

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The datasets generated during and/or analysed during the current study are not publicly available due to requirements from the authors’ institutional ethics board but are available from the corresponding author on reasonable request.

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Funding

The Social Sciences and Humanities Research Council supported this research through a fellowship to the first author and a grant to the second author (435–2017–0781).

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Correspondence to Rebecca Godard.

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This study received ethics approval from the Research Ethics Board at the authors’ university under study number H20-03147. All participants provided informed consent before participation.

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Godard, R., Holtzman, S. Finding similar others online: Predictors of social support outcomes in online communities for multiracial people. Curr Psychol 43, 5765–5778 (2024). https://doi.org/10.1007/s12144-023-04764-1

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  • DOI: https://doi.org/10.1007/s12144-023-04764-1

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